Reader Demographics
Effective January 2013
Male: 95%
Female: 5%
Average age: 51
Married: 70%*
Graduated from college or higher: 77%
Professional/technical careers: 60%*
Average household income: $94,400
40% have been involved in the hobby an average of 20+ years*
26% have been involved less than 5 years*
Subscribers classify themselves as beginners: 10%, amateurs: 49%, advanced amateurs: 38%, professionals: 3%
Total paid circulation: 71,017
Pass-along readership: 0.7
Grand total readership: 120,729
*Simmons Research, Inc., June 1998 — all other data from Publisher's Subscriber Survey, May 2005, and ABC Publisher's Statement, June 2012.
