Digital Ads
Effective January 2008
Specifications & Requirements
The following are instructions for sending digital ads. If you have any questions, please contact our Advertising Production Coordinator:
Kristin Beaudoin
617-864-7360, ext. 2132
KristinB@SkyandTelescope.com
Acceptable File Formats
PDF Files: (preferred)
Adobe PDF: Must be saved at 300 dpi with no image compression, embed all fonts and save as four-color process, CMYK. JPEG image files cannot be embedded in PDF files.
Macintosh:
Application Files: InDesign, Adobe Illustrator
Image Files: TIFF, EPS (For producing image files, we recommend Adobe Photoshop or Illustrator) - Please note that in most cases Sky & Telescope cannot edit these image files. JPEG image files are not recommended.
PC Compatible:
Application Files: None
Image Files: TIFF, EPS (Adobe Photoshop and Illustrator can produce image files) — Please note that in most cases Sky & Telescope cannot edit these image files.
Fonts
Use Open Type or PostScript Type 1or 2 fonts only for postcript and type. If you use TrueType fonts, we will substitute a match and send you a proof — please note that there is a charge associated with this service (see Services and Production Charges).
Do not use localized styling (i.e., Italic or Bold styles applied to Regular, Roman, or Book fonts). Choose font weights and styles directly from the font family. (Example: Use Helvetica Italic rather than Helvetica and selecting the localized styling "Italic.")
Proofs
It is your choice to send a hard-copy proof with your emailed file (Matchprint, Kodak Approval, Iris accepted for color break and color guidance on press. Color lasers/inkjets accepted for color-break indications only). Black & White proofs may be faxed or mailed. Proofs are due on or before the published materials deadline for the specified issue.
Sky & Telescope is not responsible for the content and appearance (including color variations) of published ads if an accurate hard-copy proof is not supplied.
Media
DVDs, CDs, e-mail attachments (preferred):
Please label each disk with your company name, the application name version, and information about whom we can contact if we experience problems — along with telephone number, extension, and e-mail address. Also, please select file names that are simple and specific to your advertisement (i.e., if all support files include a reference to your company name, it will help our file management and we will be able to process your ad more effectively).
If your file size exceeds 5 megabytes, please contact us so we can direct you to the best option. File compression (recommended for e-mail attachments): Stuffit (File Extensions: .sit and/or .sea), ZipIt (File Extension: .zip), BinHex (File Extension: .hqx)
Send materials to:
Sky & Telescope
Kristin Beaudoin
90 Sherman Street
Cambridge, MA 02140
617-864-7360, ext. 2132
E-mail to: KristinB@SkyandTelescope.com
