Ad Dimensions and Specifications

From Rate Card #55
Effective January 2014

Specifications & Requirements
Printing Process:Web Offset
Binding Process:Saddle-stitch
Publication Trim Size:8 1/2" x 10 1/2"

Display Ad Dimensions — Non-Bleed
Inches (decimal)Inches (fraction)
Spread16w x 9.3h16" x 9 5/16"
Full page7.45w x 9.3h7 1/2" x 9 5/16"
Two-thirds page4.86w x 9.3h4 7/8" x 9 5/16"
Half page (horizontal)7.45w x 4.55h7 1/2" x 4 1/2"
Half page (vertical)4.86w x 6.8h4 7/8" x 6 13/16"
One-third page (square)4.86w x 4.55h4 7/8" x 4 1/2"
One-third page (vertical)2.4w x 9.3h2 3/8" x 9 5/16"
Quarter page (square)3.625w x 4.55h3 5/8" x 4 1/2"
One-sixth page (horizontal)4.86w x 2.28h4 7/8" x 2 5/16"
One-sixth page (vertical)2.4w x 4.55h2 3/8" x 4 1/2"

Display Ad Dimensions — Bleed
Inches (decimal)Inches (fraction)
Full page8.75w x 10.75h8 3/4" x 10 3/4"
Trim Size8.5w x 10.5h8 1/2" x 10 1/2"
Spread17.25w x 10.75h17 1/4" x 10 3/4"
Trim Size17w x 10.5h17" x 10 1/2"
Hold live matter 1/4" from the trim.

Marketplace Dimensions
Inches (decimal)Inches (fraction)
One-third page (vertical)2.25w x 9.375h2 1/4" x 9 3/8"
One-third page (square)4.81w x 4.62h4 13/16" x 4 5/8"
One-quarter page (vertical)2.25w x 7.13h2 1/4" x 7 1/8"
One-sixth page (horizontal)4.81w x 2.31h4 13/16" x 2 5/16"
One-sixth page (vertical)2.25w x 4.62h2 1/4" x 4 5/8"
One-eighth page2.25w x 3.5h2 1/4" x 3 1/2"
One-twelfth page2.25w x 2.31h2 1/4" x 2 5/16"
One inch2.25w x 1.06h2 1/4" x 1 1/16"

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