Display and Marketplace Advertising Rates

From Rate Card #55
Effective January 2014
General Rate Policy

Frequency: To obtain frequency discounts, contracted space must be used within a 12-month period. Inserts and bind-in cards will count toward frequency. Full-page spreads count as two insertions toward frequency discounts. Display and Marketplace ads may not be combined for frequency discounts. No rate holders allowed.

Bleed: No charge on full-page ads. 15% premium on 2/3-page, 1/2-page horizontal, and 1/3-page vertical ads.

Special Positions: Earned rate plus 15%. Contact Advertising Department for availability. No positions guaranteed.

15% Digital Ad Discount: Provided digital ad materials are submitted by deadline and invoice is paid net 30 days.

Back to Sky & Telescope Magazine Advertising Information.

Display Rates
B&W 1x 3x 6x 12x
Full page $5,685 $5,510 $5,400 $5,115
2/3 page 4,015 3,895 3,815 3,625
1/2 page 3,065 2,985 2,915 2,755
1/3 page 2,135 2,070 2,035 1,920
1/4 page 1,655 1,605 1,575 1,485
1/6 page 1,155 1,120 1,105 1,045
2-color 1x 3x 6x 12x
Full page $6,260 $6,070 $5,945 $5,635
2/3 page 4,420 4,290 4,205 3,990
1/2 page 3,375 3,285 3,205 3,045
1/3 page 2,350 2,270 2,225 2,105
1/4 page 1,805 1,760 1,720 1,630
1/6 page 1,280 1,235 1,210 1,150
4-color 1x 3x 6x 12x
Full page $8,255 $8,010 $7,845 $7,430
2/3 page 5,830 5,660 5,540 5,240
1/2 page 4,455 4,310 4,220 4,010
1/3 page 3,095 2,995 2,940 2,785
1/4 page 2,410 2,330 2,275 2,160
1/6 page 1,690 1,640 1,605 1,525
Covers
Cover 2 $8,925
Cover 3 8,555
Cover 4 11,080
Marketplace Rates
B&W 1x 3x 6x 12x
1/3 page $1,770 $1,720 $1,680 $1,580
1/4 page 1,395 1,350 1,290 1,250
1/6 page 945 910 880 850
1/8 page 730 705 690 655
1/12 page 495 480 460 435
1/24 page 255 245 235 225
2-color 1x 3x 6x 12x
1/3 page $2,035 $1,975 $1,935 $1,825
1/4 page 1,615 1,555 1,500 1,425
1/6 page 1,100 1,065 1,015 975
1/8 page 835 815 785 750
1/12 page 565 545 525 510
1/24 page 300 290 280 265
4-color 1x 3x 6x 12x
1/3 page $2,650 $2,565 $2,510 $2,375
1/4 page 2,110 2,020 1,940 1,860
1/6 page 1,425 1,370 1,315 1,255
1/8 page 1,110 1,070 1,035 975
1/12 page 745 715 700 675
1/24 page 390 375 360 350