Display and Marketplace Advertising Rates

From Rate Card #55
Effective January 2014
General Rate Policy

Frequency: To obtain frequency discounts, contracted space must be used within a 12-month period. Inserts and bind-in cards will count toward frequency. Full-page spreads count as two insertions toward frequency discounts. Display and Marketplace ads may not be combined for frequency discounts. No rate holders allowed.

Bleed: No charge on full-page ads. 15% premium on 2/3-page, 1/2-page horizontal, and 1/3-page vertical ads.

Special Positions: Earned rate plus 15%. Contact Advertising Department for availability. No positions guaranteed.

15% Digital Ad Discount: Provided digital ad materials are submitted by deadline and invoice is paid net 30 days.

Back to Sky & Telescope Magazine Advertising Information.

Display Rates
B&W1x3x6x12x
Full page$5,685$5,510$5,400$5,115
2/3 page4,0153,8953,8153,625
1/2 page3,0652,9852,9152,755
1/3 page2,1352,0702,0351,920
1/4 page1,6551,6051,5751,485
1/6 page1,1551,1201,1051,045
2-color1x3x6x12x
Full page$6,260$6,070$5,945$5,635
2/3 page4,4204,2904,2053,990
1/2 page3,3753,2853,2053,045
1/3 page2,3502,2702,2252,105
1/4 page1,8051,7601,7201,630
1/6 page1,2801,2351,2101,150
4-color1x3x6x12x
Full page$8,255$8,010$7,845$7,430
2/3 page5,8305,6605,5405,240
1/2 page4,4554,3104,2204,010
1/3 page3,0952,9952,9402,785
1/4 page2,4102,3302,2752,160
1/6 page1,6901,6401,6051,525
Covers
Cover 2$8,925
Cover 38,555
Cover 411,080
Marketplace Rates
B&W1x3x6x12x
1/3 page$1,770$1,720$1,680$1,580
1/4 page1,3951,3501,2901,250
1/6 page945910880850
1/8 page730705690655
1/12 page495480460435
1/24 page255245235225
2-color1x3x6x12x
1/3 page$2,035$1,975$1,935$1,825
1/4 page1,6151,5551,5001,425
1/6 page1,1001,0651,015975
1/8 page835815785750
1/12 page565545525510
1/24 page300290280265
4-color1x3x6x12x
1/3 page$2,650$2,565$2,510$2,375
1/4 page2,1102,0201,9401,860
1/6 page1,4251,3701,3151,255
1/8 page1,1101,0701,035975
1/12 page745715700675
1/24 page390375360350