Display and Marketplace Advertising Rates

Rate Card #57
Effective January 2016
General Rate Policy

Color: This is an all-color rate card meaning that we do not charge anything additional for color versus black & white ad placements.

Frequency: To obtain frequency discounts, contracted space must be used within a 12-month period. Inserts and bind-in cards will count toward frequency. Full-page spreads count as two insertions toward frequency discounts. Display and Marketplace ads may not be combined for frequency discounts. No rate holders allowed.

Bleed: No charge on full-page ads. 15% premium on 2/3-page, 1/2-page horizontal, and 1/3-page vertical ads.

Special Positions: Earned rate plus 15%. Contact Advertising Department for availability. No positions guaranteed.

15% Digital Ad Discount: Provided digital ad materials are submitted by deadline and invoice is paid net 30 days.

Back to Sky & Telescope Magazine Advertising Information.

Display Rates
1x 3x 6x 12x
1 page $6,000 $5,820 $5,700 $5,400
2/3 page 4,240 4,115 4,030 3,815
1/2 page 3,235 3,140 3,075 2,910
1/3 page 2,255 2,190 2,140 2,030
1/4 page 1,750 1,700 1,665 1,575
1/6 page 1,220 1,185 1,160 1,100
Covers
Cover 2 $6,840
Cover 3 6,210
Cover 4 8,045
Marketplace Rates
1x 3x 6x 12x
1/3 page $1,845 $1,790 $1,755 $1,660
1/4 page 1,455 1,410 1,385 1,310
1/6 page 985 955 935 890
1/8 page 760 735 720 685
1/12 page 515 500 490 465
1/24 page 265 255 250 235