Reader Demographics

From Rate Card #55
Effective January 2014

Male: 95%
Female: 5%

Average age: 51

Married: 70%*

Graduated from college or higher: 77%

Professional/technical careers: 60%*

Average household income: $94,400


40% have been involved in the hobby an average of 20+ years*

26% have been involved less than 5 years*


Subscribers classify themselves as beginners: 10%, amateurs: 49%, advanced amateurs: 38%, professionals: 3%


Total paid circulation: 68,596

Pass-along readership: 0.7

Grand total readership: 116,613

*Simmons Research, Inc., June 1998 — all other data from Publisher's Subscriber Survey, May 2005, and ABC Publisher's Statement, June 2013.

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