Sky Publishing Launches New Web Site

August 4, 2006

Contact:
Marcy McCreary, VP Mktg. & Business Dev.
  617-864-7360 x143, mmccreary@SkyandTelescope.com

Sky Publishing, a New Track Media company and publisher of astronomy periodicals and books, announced today the launch of its new Web site, SkyTonight.com.

SkyTonight.com, like its predecessor SkyandTelescope.com, continues to offer the same helpful observing tips and how-to articles that our audience has come to expect. The new site, however, showcases additional features and functionality, such as astrophotography galleries, interactive hobby Q&A, polls, podcasts, trivia questions, blogs, RSS feeds, news feeds from wire sources, and more equipment coverage, including new-product announcements, a telescope buyer's guide, and a classifieds section. JavaScript utilities will help observers track Jupiter's Great Red Spot, predict the locations of Saturn's moons, and learn the phase of the Moon for any night past, present, or future. The site also offers visitors the opportunity to submit comments, photos, events, club information, and to become an active part of this astronomical community.

Sky Publishing named former Sky & Telescope associate editor David Tytell as Web Producer of SkyTonight.com. "SkyTonight.com isn't just a redesign of SkyandTelescope.com — we've changed our approach to covering astronomy news online," says Tytell. "Expect to see far more observing- and product-related stories — for both beginning stargazers and seasoned astronomers. Unlike our old site, which focused primarily on space news, SkyTonight.com is a place where members of the astronomical community can come together to share their love of the night sky with each other and with the broader public."

"One of the more challenging tasks for magazine publishers is building a Web site that complements and enhances the print product, yet also serves a broader audience of stargazing enthusiasts who are not subscribers," says Marcy McCreary, vice president of marketing and business development for Sky Publishing. "We'll soon be unveiling a new area on the site called 'Beyond the Printed Page,' which will feature an extension to magazine articles, in the form of additional content, podcasts, and videos." There are other tie-ins to Sky publishing's magazines. For example, Sky & Telescope's Beautiful Universe 2007 edition will feature winners from a Web-based photo contest. The contest call for entries coincides with the launch of the site.

Sky Publishing chose Clickability's content-management system, cmPublish, as the platform for the site. "With cmPublish we were able to take advantage of sophisticated tools and functionality that are built right into their system," says Rick Corson, vice president of production and technology for Sky Publishing. "They understood our vision right from the start and did a thorough job developing the system based on our unique requirements."

"Clickability is thrilled to be partnering with Sky & Telescope on this project," said John Girard, Clickability CEO. "As a business, we thrive on working with our customers on ambitious, cutting-edge Web sites. SkyTonight.com is a perfect example."

"With the new site, there are more opportunities for advertisers to reach SkyTonight.com visitors," says Susan Lit, president/publisher of Sky Publishing. New ad-banner sizes and placements, new e-mail newsletters, channel sponsorships, and multimedia sponsorships give vendors direct access to this community of stargazers.

About Sky Publishing
Sky Publishing Corp. was founded in 1941 by Charles A. Federer Jr. and Helen Spence Federer, the original editors of Sky & Telescope magazine. In addition to Sky & Telescope and SkyTonight.com, the company publishes Night Sky magazine (a bimonthly for beginners), two annuals (Beautiful Universe and SkyWatch), as well as books, star atlases, posters, prints, globes, and other fine astronomy products.

About New Track Media
New Track Media LLC is wholly owned by BVK Holdings LLC, an entity formed by Boston Ventures and Stephen J. Kent for the purpose of building a premier consumer enthusiast publishing platform in a range of special-interest subject areas. Astronomy and other science-related periodicals represent one focal point, but additional clusters of properties in other areas are also being explored. New Track Media and BVK operate from offices in Cincinnati, Ohio, which is where the firm has a corporate development team.

About Clickability
Clickability is the leading single-source provider of on-demand Web content-management software, delivering award-winning, fully integrated hosted solutions to the top names in the publishing and enterprise worlds. Clickability's solutions are in use by more than 400 publishers, including The Wall Street Journal, CNN Interactive, TIME, and Popular Mechanics. Clickability is headquartered in San Francisco, California. For more information about the company, visit www.clickability.com or call 415-575-5125. Clickability is a registered service mark of Clickability, Inc.; cmPublish is a trademark of Clickability, Inc.