How We Use Your Information

We may use your information in a number of ways, including the following:

• To fulfill orders, and communicate with you about them.
• To enable access to fee-based content areas of the Site.
• To customize the Site to your location or other characteristics.
• To send e-mail newsletters.
• To conduct statistical analysis and in-house research to improve the services on the Site.
• To track and target advertising.
• For marketing and promotional purposes. For example, we may send e-mail promotions to our customers that we think may interest them.
• To respond to queries, and alert you to important announcements about the Site's Terms & Conditions and Privacy Statement.
• To help us keep our Site compatible with the browsers and operating systems used by most of our visitors.

Who We Share Your Information With

SkyandTelescope.com does not share your personal information with non-affiliated third parties, except if it is required to do so by law or if Sky, in good faith, believes that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of the Site; or (4) protect the personal safety or property of our users or the public (for example, should you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).

Sky may provide aggregate non-identifying statistical information about our customers, sales, Web site traffic patterns, and related Web-site information to our advertisers and other reputable third parties. However, these statistics do not include any personally identifying information.

Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information collected on our site, we have put in place appropriate physical, electronic, and managerial procedures.

SkyandTelescope.com uses Secure Socket Layer (SSL) technology, which encrypts all credit-card and billing information. This information is encrypted on your computer, travels through the Internet as jumbled code, and is decoded on our secure server. Your personal information cannot be read in transit. This ensures that no one outside of our professional billing staff will have access to this information.

Children

Protecting the privacy of children is important to us. The content on SkyandTelescope.com is appropriate for any age. We will not knowingly collect any personal information from children under 13. If we become aware that a child under the age of 13 has provided personally identifying information, we will promptly remove such information from our files. Although SkyandTelescope.com offers for sale astronomy books and products for children at Shop at Sky, our online store, only adults 18 and over may purchase these products.